Hi, I'm Anna ๐
I research deeply, design thoughtfully, and measure ruthlessly - specialising in complex B2B products.
From reactive to proactive: Designing contract visibility for logistics operators
Bringing lane agreement contracts into the platform contextually, so operators can proactively monitor shipper and carrier commitments and act before revenue risks go undetected.
PRODUCT DESIGNใปUX RESEARCHใปPRODUCT ANALYTICS
30 - 40%
Projected Reduction in Task Completion Time
20%
Projected increase in Volume Compliance
Ongoing Project
From reactive to proactive: Designing contract visibility for logistics operators
Bringing lane agreement contracts into the platform contextually, so operators can proactively monitor shipper and carrier commitments and act before revenue risks go undetected.
Product DesignใปUX Research
Ongoing Project
PRODUCT DESIGNใปUX RESEARCHใปPRODUCT ANALYTICS
From frustration to confidence: Redesigning data accessibility
When user research exposed frustration with hard-to-find data and distrust in the platform, I redesigned a case management page.
+ 23%
Retention
1
At-risk enterprise client retained
PRODUCT DESIGNใปUX RESEARCHใปPRODUCT ANALYTICS
From frustration to confidence: Redesigning data accessibility
When user research exposed distrust and frustration with hard-to-find data, I redesigned a case management page.
+ 23%
Retention
1
At-risk enterprise client retained
Beyond search & filters: Building a strategy for product findability
When user research revealed 'product findability' as the top pain point, I moved to craft a holistic vision to design that surface products proactively.
VISION & STRATEGYใปROADMAP
Projected reduction in time to find a product
30%
Leadership buy-in from Director of Product & CX and Head of CX
โ๏ธ
Beyond search & filters: Building a strategy for product findability
When user research revealed 'product findability' as the top pain point for our platform, I moved to craft a holistic 2025 vision to design systems that surface products proactively.
VISION & STRATEGYใปROADMAP
Leadership Buy-in
โ
